Abstract

Digitalization is rapidly transforming not only software-intensive companies but all companies and society in large. Typically, digitalization is understood as using software and customer/product data to offer significantly improved products, pure software products as well as digital and data-driven services with the intent to create new revenue opportunities and accelerate innovation. However, despite the many opportunities, most companies fail in building new core capabilities and they struggle with transitioning towards new, innovative and digital ways-of-working. This talk explores the opportunities and challenges associated with digitalization and provides guidance on how to avoid being disrupted and instead reap the benefits with what is a transformation we have only seen the beginning of.